You have heard it before. Wear your SPF. Every day. Rain or shine. Yes, even in winter.
But here is the thing. Most people are either not wearing it at all, not wearing enough, or wearing the wrong kind for their skin. And if you are investing in skincare, treatments or anything else to improve the way your skin looks and feels, getting this right is the one non-negotiable that makes everything else actually work.
Let me explain why.
SPF is not your BFF. Not on its own.
This might surprise you. SPF only protects against UVB rays, the ones responsible for burning. It does nothing against UVA rays, and UVA rays are the ageing rays. They penetrate deeper into the skin, break down collagen and elastin, drive pigmentation and cause the kind of damage that shows up years later as lines, laxity and uneven tone.
So your moisturiser with SPF in it? Not enough.
Your foundation with SPF in it? Not enough.
You need a dedicated broad spectrum sunscreen that protects against both UVA and UVB, and it needs to be at least factor 30.
UV damage is cumulative and it starts earlier than you think
Around 80 percent of visible skin ageing, the fine lines, the loss of firmness and the uneven tone, is caused by UV exposure. Not time. Not genetics. UV. And it adds up quietly over years, long before you see it on the surface.
Every day without adequate broad spectrum protection is a small withdrawal from your skin’s collagen bank. Over months and years, those withdrawals become visible.
Where most people go wrong
Wearing SPF occasionally is not the same as wearing it daily. Applying a thin layer is not the same as applying enough. And a formula that works beautifully for one skin type can cause congestion, sensitivity or a white cast on another.
Getting it right matters. The right broad spectrum sunscreen for your skin means you will actually wear it every single day without it feeling like a chore.
What I recommend at Finesse
At Finesse I use and recommend the AlumierMD sunscreen range.
Every formula offers genuine broad spectrum UVA and UVB protection at SPF30 or above.
From Clear Shield for blemish-prone skin to Sheer Hydration Versatile Tint for those who want a little coverage built in, they all sit beautifully under makeup and feel light on the skin.
The sunscreen you will actually wear is always the best sunscreen. Finding the right one for you is part of what we do.
The bottom line
If you are only going to do one thing for your skin this May, make it broad spectrum SPF30 or above.
Every morning.
Without exception.
Your future skin will thank you for it.
Ready to find the right sunscreen for your skin?
You can browse the AlumierMD range and order directly at uk.alumiermd.com/account/login?code=D38F488E, or book a consultation and we will build your full skin protection plan together.
