Even if we have great genes and look much younger than our years, age related changes will eventually happen to us all. Unwanted wrinkles and folds start to appear as the collagen and elastin in our skin naturally breaks down. As we lose hyaluronic acid, skin that was once full of volume and tight starts to loosen and sag as gravity takes effect. Loss of bone volume around the cheeks and jaw line means there is less support for the ageing skin and everything starts to go south. Smoking and drinking, excessive sun exposure and stress can have a detrimental effect on the skin and speed up the ageing process.